Every action starts with a Marketing Plan. And the core of a good marketing plan is the product positioning. We position your products/services within the specific competitive environment you are facing in Europe, which might be the same as in your home market, or it might be necessary to find a different positioning in Europe. Based on the industry analysis and the product positioning, we determine the right strategy for your offer:
The Marketing Plan also includes the Marketing Audit. However, it goes a step further than just determining the status quo. It establishes objectives for your business, as well as the strategy to achieve your objectives, frequently referred to as the Marketing Mix. The SCDFz proposes to include an action plan for implementation into the strategy.
We go one step further in the business plan and develop a detailled implementation plan on when and how to achieve your objectives, and what resources you need to achieve them.